While we all know how well managed a brand like Roadster is, how many people enjoy its food and how many loyal customers it has. Below is a list of why not only do I love the diner, the food and the people who work there. I RESPECT THEM!
I respect Roadster because:
1. They learn fast & make changes quickly: There was a time when if you felt like a delivery from Roadster's, their operators would drain your credit, patience and appetite. But those days are over. You call Roadster today, and I almost guarantee that you will get a girl, who is polite, friendly but not fake, will confirm your contact details and address fast, and will take your order and cross sell other menu items even faster... Whether they invested in a new calling system or grilled their standards into the brains of their employees... They do it well!
2. They say NO to lame excuses: When they say your order will arrive in 35 minutes... they ARE at your door after 35 MINUTES! They don't use traffic as an excuse in the most traffic congested city in the region!
3. They keep their promise: When you read in their menu that there is rocket leaves in a salad. You get big, juicy, fresh, green rocket leaves... and not just 2 or 3 leaves... you get a whole pile of them!
4. They are GENEROUS: When I order a salad and ask for a dressing other than the one mentioned on the menu, they send me both for no extra charge. Sure it's not much, and I won't use the other dressing anyway, but it tells me they are NOT cheap!
5. They pay attention to details: When you order from Roadster, your food is packed properly. Their packaging keeps the food where it should stay and yet is easy to open. You might say these are basics, but there are brands out there that still get it wrong! Also their accompanying set of utensils (labeled the Perfect Set) is perfect indeed. There is everything you need in there from toothpick to a fork and knife.
6. They keep it simple: No fancy names of food in their menu, no fancy talk over the phone. Everything is well explained, in visible font. You know what you will get when you make that order. The only surprise you are getting is a happy one.
7. They don't offer something new, unless they have mastered the basics, the classics, and made it their own: Roadster didn't just jump onto the diet/ light train that's taking Beirut by storm. They stuck to their guns and did what they do best, made sure no one can do it better, and THEN took it a step further. So when they introduced their Low- Cal menu, it was credible, because people knew that Roadster rarely messes up, if ever.
8. They have raised the standards of the food and restaurant industry in Lebanon: Let's face it, I know a lot of restaurants out there who claim they have accreditation from ISO, or some other institution we have never heard of. But when dietitians, nutrition majors and academic professors take samples of Roadster's food and tell you its CLEAN, GOOD QUALITY and among the best there is... then it probably is! Trustworthiness doesn't come from a stamp, or a label, it is gained because you DO NOT compromise quality, EVER! And you respect the intelligence of your customers.
9. Consistency, Consistency, Consistency: Everyone will get a hot juicy yummy burger every time, a cold crunchy fresh salad every time, or a warm creamy pasta every time... everyone... every time!
10. Value is not an option, or a promise, it's a way of life: If you check Roadster's website, you will read that they have 5 core values. Now, if you are not a fan of business and marketing talk, let me just give you the bottom line: these people have found a way, to provide QUALITY food, RICH flavor, GOOD experience and for a GOOD PRICE. I know that that Roadster is not affordable for every one. And even if you can afford it, you will probably break the bank if you have it regularly. But, I also know that you can enjoy one of the yummiest burgers out there with fries and salad to match for just over $10. Something I am sure is virtually impossible at those other burger places popping left, right and center!
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